HALAL RESEARCH

Location: AEON Supermarket at AEON Mall, Bandar Baru Nilai, Negeri Sembilan Observation Areas: All isles, with focus on Sauce and Flavour Enhancer section, Snack section, and Special Event areas Date and Time: 24 th November 2019, 12.00 pm Authors: Khairul Akmaliah Adham, USIM Mohd Fuaad Said, UPM Nur Sa’adah Muhamad, UKM Background This observation was conducted as a part of our study on understanding the halal industry ecosystem of Taiwan. Specifically, the study examines the extended value chain of products with halal logo exported from Taiwan. We selected the Malaysian market, one of Taiwan’s export market with a large population of Muslim consumers as the study’s focus. The observation’s objective was to check the availability of Made in Taiwan’s products with halal logos, in the Malaysian market.   In this article, we report the findings of food products observation conducted at AEON Supermarket, located inside of AEON Mall Nilai in Bandar Baru Nila...

Authors: Khairul Akmaliah Adham, USIM Mohd Fuaad Said, UPM Nur Sa’adah Muhamad, UKM Location: Jaya Grocer at Mesa Mall, Bandar Baru Nilai, Negeri Sembilan, MALAYSIA Observation Areas: All Isles, specifically focusing on Snacks and Food Essentials Shelves Date and Time: 24 th November 2019, 6.30 pm This observation was conducted as a part of our study on understanding the halal industry ecosystem of Taiwan. Specifically, the study examines the extended value chain of Taiwan halal ecosystem, namely its products’ export. We selected the Malaysian market, one of Taiwan’s export market with a large population of Muslim consumers. The observation method was adopted by physically visiting selected supermarkets and convenient stores to check the availability of Taiwan products, with halal logo, on the shelf. This article reports the findings of the observation conducted at Jaya Grocer, one of Malaysia’s popular upscale supermarket located in Mesa Mall in Bandar Baru Ni...

Location:  B asement of the Taipei 101 building, next to the Taipei 101 food court Date of Review: 15 th  September 2017 This supermarket did not offer a dedicated halal shelf.  All the products on the shelves in this supermarket are labelled based on the country of origin, except for those originated from South East Asia region (SEA), in which the labelling of SEA was used instead of the particular country from this region. Packed Instant Foods and Beverages The supermarket carried Korean instant noodle (Samyang brand), with the Korean authority’s halal logo and a number of packed coffee and tea with a halal logo. For example, ChekHup and Oldtown Malaysian coffee brands (with JAKIM’s halal logo) and many brands of packed beverages with a halal logo from JAKIM, Indonesia Ulema Council (MUI) and Vietnam Halal Certification Agency (HCA). There is at least one cereal drink brand that has a halal logo of THIDA (Green Max brand). Snacks and Biscuits and Tr...