“HALAL, MADE IN TAIWAN” - TAIWANESE PRODUCTS WITH HALAL LOGO IN MALAYSIA (PART 1)
Authors: Khairul Akmaliah Adham, USIM Mohd Fuaad Said, UPM Nur Sa’adah Muhamad, UKM Location: Jaya Grocer at Mesa Mall, Bandar Baru Nilai, Negeri Sembilan, MALAYSIA Observation Areas: All Isles, specifically focusing on Snacks and Food Essentials Shelves Date and Time: 24 th November 2019, 6.30 pm This observation was conducted as a part of our study on understanding the halal industry ecosystem of Taiwan. Specifically, the study examines the extended value chain of Taiwan halal ecosystem, namely its products’ export. We selected the Malaysian market, one of Taiwan’s export market with a large population of Muslim consumers. The observation method was adopted by physically visiting selected supermarkets and convenient stores to check the availability of Taiwan products, with halal logo, on the shelf. This article reports the findings of the observation conducted at Jaya Grocer, one of Malaysia’s popular upscale supermarket located in Mesa Mall in Bandar Baru Ni...