“HALAL, MADE IN TAIWAN” TAIWANESE PRODUCTS WITH HALAL LOGO IN MALAYSIA (PART 2)
Location: AEON Supermarket at AEON Mall, Bandar Baru Nilai, Negeri Sembilan Observation Areas: All isles, with focus on Sauce and Flavour Enhancer section, Snack section, and Special Event areas Date and Time: 24 th November 2019, 12.00 pm Authors: Khairul Akmaliah Adham, USIM Mohd Fuaad Said, UPM Nur Sa’adah Muhamad, UKM Background This observation was conducted as a part of our study on understanding the halal industry ecosystem of Taiwan. Specifically, the study examines the extended value chain of products with halal logo exported from Taiwan. We selected the Malaysian market, one of Taiwan’s export market with a large population of Muslim consumers as the study’s focus. The observation’s objective was to check the availability of Made in Taiwan’s products with halal logos, in the Malaysian market. In this article, we report the findings of food products observation conducted at AEON Supermarket, located inside of AEON Mall Nilai in Bandar Baru Nila...